About us
Our products are distinguished by high quality, precision craftsmanship, and durability, ensuring long-term value for our customers.
Our History
officially established
Family business “Bozhidar Boyadzhiev” was officially established in 1989, with its main activity being the production and trade of fishing equipment and accessories.
production facility
As a result of its sustainable development, in 1995 the company established its own production facility, marking the beginning of an expansion of its product portfolio and an increase in production capacity.
pioneering family-owned manufacturers in Northern Bulgaria
Since the spring of 1995, “Bozhidar Boyadzhiev” has established itself as one of the first family manufacturers in Northern Bulgaria, offering a wide range of fishing equipment and accessories under its own trademark, Bojy.
supplying the European market
Over the following 17 years, the company recorded consistent growth, reflected in an increased market presence, continuous improvement in product quality, and the establishment of long-term partnerships with a number of Bulgarian and European companies.
a trusted quality bran
In 2012, the Bojy brand ranked among the most recognizable and well-established fishing tackle brands, with a strong presence in specialized stores and retail outlets throughout the country.
International Presence and Premium Quality
For over three decades, Bojy Fishing Floats has been a symbol of quality and innovation in the fishing tackle industry. Today, the brand proudly collaborates with companies across Europe, the United Kingdom, and China, bringing its premium products to anglers worldwide. Bojy Fishing Floats continues to strengthen its international presence, combining tradition, expertise, and a passion for fishing to deliver trusted solutions that meet the highest standards.